VP of Sales and Marketing

Milwaukee, WI | Direct Hire

Post Date: 03/07/2017 Job ID: 428 Industry: Sales Pay Rate: $120,000 - $150,000

The Vice President of Sales and Marketing (VPSM) is responsible providing leadership and driving strategy across the company' s sales and marketing functions. This role is critical in both developing and implementing strategic initiatives, as well monitoring the team performance to ensure desired goals and targets are met and/or exceeded.   The VPSM will also act as a key spokesperson for the organization and have frequent contact with executive level representatives from customers, strategic business partners and industry associations.  As a member of the Senior Leadership Team, this role will work closely with other business leaders to chart the company direction.

Sales activities
  • Develop and implement sales selling cycle and methodology based on market research and competitor analyses
  • Achieve planned revenues, margin and related objectives
  • Analyze and evaluate the effectiveness of sales, methods, costs, and results

Marketing activities
  • Develop and execute a winning marketing plan and go-to-market strategy for new and existing product lines
  • Establish objectives, performance standards, and priorities that are implemented and monitored across the company with respect to marketing
  • Drive all social media and web branding efforts to ensure the company' s web presence is strong and easy to navigate

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